Writing & Thinking
Thoughts on marketing strategy, automation engineering, AI tools, and the intersection of creative and technical work.
2026
Marketing Ops: The Only Job AI Can't \"Execute\" Away
AI writes copy and wires automations in minutes. But the person who connects pricing to CRM to dashboard is about to become the most secure job in marketing. Here's why, with a real system I built.
2026
Connect Google Search Console to Claude Code with an MCP Server
A step-by-step guide to building a lightweight MCP server that lets Claude Code read your Google Search Console data directly. No more copy-pasting analytics into chat.
2026
How I Score Marketing Copy with a Brain Model Before It Ships
A brain model that scores marketing copy before it ships. Here is how TRIBE v2 works and why one headline scored 0.72 while another scored 0.38.
2026
How I Built a Repeatable PPC Audit Pipeline That Runs in 2 Hours
Most demand gen teams treat competitive intelligence as a quarterly exercise. I built a four-stage pipeline that produces a prospect audit in two hours using DataForSEO, on-page crawlers, and Claude Code.
2026
Why Sales Stopped Believing Your Leads
Scoring models alone don't fix the marketing and sales handoff. Belief does. Why autonomy and co-build with sales determine whether lead programs actually convert.
2026
The Agentic Mix: Why Running Everything on One AI Model Is the New Single-Channel Marketing
Token monopolization is the new walled garden. Here's why I treat my AI stack like a media mix — and what that looks like in practice.