Edward Chalupa

Marketing strategist, automation engineer, and creative producer based in Dallas, TX. I build systems that turn data into pipeline, code into campaigns, and creative into conversions.

With 10+ years across education, tech, media, and professional development, I've led teams and managed millions in annual ad budget across Google, Meta, and programmatic channels. My approach is always the same: find the leverage, build the system, measure the impact.

Most recently, I directed marketing at iPEC Coaching, where I led paid acquisition and marketing automation that drove 5.95x ROAS and $2.5M in marketing-attributed revenue. When budgets got tight, I restructured campaigns and optimized the funnel to protect performance through a 58% spend reduction. I also founded Whtnxt, a marketing automation consultancy building AI-powered growth systems for SMBs, and Chalupa Productions, a B2B video production and brand narrative studio.

Before the spreadsheets and APIs, there was a camera and a darkroom. My creative practice spans documentary photography, alternative process printmaking (chemigrams, ziatypes, foil prints), glitch art, and video production. This foundation informs everything I build - systems should be as intentional as compositions.