Writing & Thinking
Thoughts on marketing strategy, automation engineering, AI tools, and the intersection of creative and technical work.
2025
How We Replaced Black Friday Discounts with Relationship-Driven Revenue
A case study on how a two-phase, values-first Q4 campaign used gratitude activation, tiered segmentation, 1:1 sales outreach, and ambassador referrals to close revenue gaps without deep discounting.
2025
How to Automate Podcast Show Notes with Activepieces and Perplexity AI
A complete walkthrough of automating weekly podcast content preparation using Activepieces, Perplexity AI, Google Docs, Discord, and FormBricks — from news sourcing to formatted show notes.
2024
How to Automate Twitter Posts with Activepieces, Apify, and ChatGPT
A step-by-step guide to building an automated Twitter posting workflow using Activepieces, Apify Reddit scraping, and ChatGPT for AI-generated social content.
2024
How to Create and Track UTM Parameters in Google Analytics 4 (GA4)
A practical guide to generating UTM links, tracking them in GA4, and using UTM parameters to measure campaign performance — including a free UTM link generator template.
2024
LinkedIn Meets Python: How to Automate Job Applications with a Python Bot
A walkthrough of setting up an open-source Python bot that automates LinkedIn Easy Apply job submissions — from installation to configuration to execution.
2024
Why Marketing in Education Matters More Than You Think
The education landscape has changed dramatically. Schools now compete for students the same way businesses compete for customers. Here's why strategic marketing is critical in K-12 and higher education.