Writing & Thinking
Thoughts on marketing strategy, automation engineering, AI tools, and the intersection of creative and technical work.
2026
I Tested TOON Format on My AI Agent Stack and Cut Token Usage by 40%
How switching from JSON to TOON encoding in my MCP servers reduced AI agent token consumption by 30-45% on real production queries. Full benchmark data and implementation guide.
2026
Stop Fixing Your Weaknesses. Find Your Fulcrum.
Most people end Q1 asking what they should get better at. That's the wrong question. The better question is where you already have leverage.
2026
How to Use a Google Ads N-Gram Script to Find Hidden Keyword Winners (and Losers)
Learn how a Google Ads n-gram script breaks your search terms into individual words and phrases so you can cut wasted spend, find new keywords, and optimize campaigns faster.
2026
MCP Servers for Marketers: Connect Your AI to Everything
A practical guide to Model Context Protocol servers - the universal adapters that let your AI assistant control HubSpot, Google Ads, and more.
2026
Reddit as a Lead Gen Channel: Daily Prospect Discovery with n8n
An automated workflow that finds high-intent prospects on Reddit every day and delivers an actionable digest.
2026
Scoring Thousands of Influencers with AI: An Automated Enrichment Pipeline
How I built an n8n workflow that scrapes LinkedIn and Instagram data for thousands of contacts and classifies them into influencer tiers.