Writing & Thinking
Thoughts on marketing strategy, automation engineering, AI tools, and the intersection of creative and technical work.
2026
Connect Google Search Console to Claude Code with an MCP Server
A step-by-step guide to building a lightweight MCP server that lets Claude Code read your Google Search Console data directly. No more copy-pasting analytics into chat.
2026
How I Score Marketing Copy with a Brain Model Before It Ships
A brain model that scores marketing copy before it ships. Here is how TRIBE v2 works and why one headline scored 0.72 while another scored 0.38.
2026
How I Built a Repeatable PPC Audit Pipeline That Runs in 2 Hours
Most demand gen teams treat competitive intelligence as a quarterly exercise. I built a four-stage pipeline that produces a prospect audit in two hours using DataForSEO, on-page crawlers, and Claude Code.
2026
Why Sales Stopped Believing Your Leads
Scoring models alone don't fix the marketing and sales handoff. Belief does. Why autonomy and co-build with sales determine whether lead programs actually convert.
2026
The Agentic Mix: Why Running Everything on One AI Model Is the New Single-Channel Marketing
Token monopolization is the new walled garden. Here's why I treat my AI stack like a media mix — and what that looks like in practice.
2026
The Productivity Stack Nobody's Selling You
I run my agency, job search, book, and personal life from one VS Code window. Here's the orchestrator pattern that made it work.