Writing & Thinking
Thoughts on marketing strategy, automation engineering, AI tools, and the intersection of creative and technical work.
2026
Scoring Thousands of Influencers with AI: An Automated Enrichment Pipeline
How I built an n8n workflow that scrapes LinkedIn and Instagram data for thousands of contacts and classifies them into influencer tiers.
2026
How I Built a Multi-Agent AI Stack on a Mac Mini
A deep dive into NxtOps — a self-hosted orchestration platform running 7 Claude Code agents with per-agent permissions, n8n workflows, Qdrant vector memory, and Langfuse tracing on a Mac Mini.
2026
We Cut the Ad Budget in Half. The Pipeline Didn't Flinch.
Ad budget cut in half. Pipeline targets unchanged. Here's the exact system that kept results steady — channel reallocation, funnel compression, and automation. If you're being asked to do more with less, start here.
2026
2025: The Year I Built Systems, Not Just Campaigns
How shifting from tactical marketing to systems thinking transformed my approach to digital marketing, automation, and content infrastructure in 2025.
2025
Designing for Doubt: The Psychology Behind Content That Gets Watched Twice
The best performing short-form content isn't the clearest — it's the content that makes you watch twice. Here's the psychology behind rewatch optimization and how to engineer it.
2025
Complete Guide: Connect WordPress to Claude Desktop with MCP
Step-by-step guide to connecting WordPress to Claude Desktop using Model Context Protocol (MCP). Includes real-world troubleshooting tips and practical content creation workflows.