Work & Experience
10+ years of building marketing systems, automation infrastructure, and creative campaigns across education, tech, media, and professional development.
Experience
- › Founded AI-powered marketing automation consultancy delivering productized growth systems, saving clients 9+ hrs/week
- › Increased marketing ROI 1.2x for service and hospitality businesses through Fractional CMO engagements and automation
- › Architected automation using n8n, Claude API, HubSpot, and RAG pipelines, improving response rates 22% and cutting sales cycles 18%
- › Deployed quiz funnels, AI chatbot lead magnets, and nurture sequences driving 19% higher conversion rates for clients
- › Promoted to Director within 5 months, leading 4-person team across 5 business lines and multi-channel paid acquisition
- › Maintained 5.95x ROAS and delivered $2.5M in marketing-attributed revenue while navigating a 58% budget reduction
- › Restructured paid media and built a systematic testing framework, scaling campaign output 357% across platforms
- › Reduced Meta CPC 74% YoY while increasing ad volume 487%, reaching 1.1M users through optimized targeting
- › Pioneered quiz funnels converting at 30-50% vs. 5-15% industry standard, driving qualified leads at scale
- › Built end-to-end HubSpot automation with multi-touch attribution and lead scoring
- › Recruited by executive leadership to drive enrollment marketing for a 20-campus charter network of 23,000 scholars
- › Drove 4,000+ applications contributing to $20M+ in enrollment-based funding through ad campaigns and content strategy
- › Built HubSpot automation for lead nurturing, scoring, and segmentation, achieving 75% re-enrollment rate
- › Grew launch-period applications 7% YoY through targeted digital campaigns and cross-team coordination
- › Enhanced SMU's web presence and graduate lead generation through content outlines, wireframes, and dev collaboration
- › Produced SEO-optimized digital content driving 15% growth in homepage engagement across graduate program pages
- › Increased average page duration 6% through multimedia integration and analytics-driven content strategy
- › Created repeatable content briefs and production templates that standardized output across teams
- › Founded B2B video production and brand narrative studio serving clients across tech, education, and lifestyle
- › Directed and managed crews on 20+ commercial projects, overseeing production from concept to completion
- › Produced brand films, event coverage, podcasts, and commercial content including web design and paid media
- › Collaborated with agencies to optimize media content for search engines with targeted keywords and metadata
- › Managed district flagship social and digital platforms, producing original content that grew engagement 30%
- › Spearheaded campaigns driving 15% YoY enrollment increase for students transitioning from private to public school
- › Led 6% YoY growth in newsletter engagement through content marketing and audience segmentation
- › Won 20+ TSPRA Gold Awards and 4 consecutive Professional Achievement Awards
- › Produced 150+ branded editorial videos from concept to completion as a white-label production service
- › Developed and pitched branded video content packages to advertisers, formalizing video as a revenue stream
- › Contributed content supporting $1.4M in funding across 4 rounds during the publication's startup phase
- › Optimized channel-specific content for maximum reach, driving 17% increase in advertiser form conversions
Education & Credentials
Education
Certifications
Recognition
Systems I've Built
NxtOps - Multi-Agent AI Stack
Self-hosted orchestration platform: 7 Claude Code agents with per-agent permissions, n8n workflows, Qdrant vector memory, NocoDB logging, Langfuse tracing. Runs on Docker/Portainer on Mac Mini M2 Pro.
Automated Job Search Pipeline
End-to-end system: JobSpy multi-platform scraping > Claude AI scoring (0-100) > auto-generated cover letters via Qdrant RAG > Playwright browser automation > NocoDB + HubSpot pipeline tracking.
Influencer Enrichment Pipeline
Scored and tiered thousands of contacts using Crawl4AI + Apify LinkedIn/Instagram scraping, automated influencer classification (A/B/C), and HubSpot property sync for outreach sequencing.
AI Lead Magnet Chat Widget
RAG-powered conversational widget that replaces gated PDFs with real-time value exchange: Supabase vector store, n8n orchestration, and implicit lead scoring based on conversation intent.
Bricks Builder MCP Server
Open-source MCP server enabling AI-assisted WordPress page building with Bricks Builder - bridging no-code site building with programmatic control.
Weekly Marketing Report Automation
n8n workflow pulling Google Ads, HubSpot, and Meta Ads data into a weekly digest with AI-generated summaries and anomaly detection - delivered via branded HTML email.