{ "name": "Weekly Marketing Report Automation", "nodes": [ { "parameters": { "rule": { "interval": [ { "triggerAtHour": 7, "triggerAtDay": 1 } ] } }, "type": "n8n-nodes-base.scheduleTrigger", "typeVersion": 1.2, "position": [0, 300], "id": "schedule-trigger", "name": "Monday 7am CST" }, { "parameters": { "conditions": { "options": { "caseSensitive": true, "leftValue": "" }, "conditions": [ { "leftValue": "={{ $now.format('MM-dd') }}", "rightValue": "", "operator": { "type": "string", "operation": "notEquals" } } ] } }, "type": "n8n-nodes-base.if", "typeVersion": 2, "position": [200, 300], "id": "holiday-check", "name": "Skip Holidays", "notes": "Add holiday dates to rightValue as comma-separated: 12-25,01-01,etc. Or remove this node if not needed." }, { "parameters": { "method": "POST", "url": "https://googleads.googleapis.com/v16/customers/YOUR_CUSTOMER_ID/googleAds:searchStream", "authentication": "predefinedCredentialType", "nodeCredentialType": "googleAdsOAuth2Api", "sendHeaders": true, "headerParameters": { "parameters": [ { "name": "developer-token", "value": "YOUR_DEVELOPER_TOKEN" }, { "name": "login-customer-id", "value": "YOUR_MCC_ID" } ] }, "sendBody": true, "specifyBody": "json", "jsonBody": "={ \"query\": \"SELECT campaign.name, metrics.impressions, metrics.clicks, metrics.cost_micros, metrics.conversions, metrics.cost_per_conversion FROM campaign WHERE segments.date DURING LAST_7_DAYS AND campaign.status = 'ENABLED' ORDER BY metrics.cost_micros DESC\" }", "options": {} }, "type": "n8n-nodes-base.httpRequest", "typeVersion": 4.2, "position": [440, 160], "id": "google-ads-pull", "name": "Google Ads - Campaign Metrics", "credentials": { "googleAdsOAuth2Api": { "id": "YOUR_CREDENTIAL_ID", "name": "Google Ads" } } }, { "parameters": { "method": "POST", "url": "https://api.hubapi.com/crm/v3/objects/contacts/search", "authentication": "predefinedCredentialType", "nodeCredentialType": "hubspotOAuth2Api", "sendBody": true, "specifyBody": "json", "jsonBody": "={ \"filterGroups\": [{ \"filters\": [{ \"propertyName\": \"createdate\", \"operator\": \"GTE\", \"value\": \"{{ $now.minus(7, 'days').toMillis() }}\" }] }], \"properties\": [\"firstname\", \"lastname\", \"email\", \"hs_analytics_source\", \"hubspot_owner_id\", \"lifecyclestage\"], \"limit\": 100 }", "options": {} }, "type": "n8n-nodes-base.httpRequest", "typeVersion": 4.2, "position": [440, 300], "id": "hubspot-contacts", "name": "HubSpot - New Contacts (7d)", "credentials": { "hubspotOAuth2Api": { "id": "YOUR_CREDENTIAL_ID", "name": "HubSpot" } } }, { "parameters": { "method": "GET", "url": "=https://graph.facebook.com/v19.0/act_YOUR_AD_ACCOUNT_ID/insights?fields=spend,impressions,clicks,actions,cost_per_action_type&date_preset=last_7d&level=campaign", "authentication": "predefinedCredentialType", "nodeCredentialType": "facebookGraphApi", "options": {} }, "type": "n8n-nodes-base.httpRequest", "typeVersion": 4.2, "position": [440, 440], "id": "meta-ads-pull", "name": "Meta Ads - Campaign Metrics", "credentials": { "facebookGraphApi": { "id": "YOUR_CREDENTIAL_ID", "name": "Meta Ads" } } }, { "parameters": { "mode": "combine", "combineBy": "combineAll", "options": {} }, "type": "n8n-nodes-base.merge", "typeVersion": 3, "position": [700, 300], "id": "merge-data", "name": "Merge All Data" }, { "parameters": { "jsCode": "// Anomaly Detection: Compare this week to 4-week rolling average\nconst items = $input.all();\nconst data = items[0].json;\n\n// Helper: calculate WoW change\nconst wowChange = (current, previous) => {\n if (!previous || previous === 0) return 'N/A';\n const change = ((current - previous) / previous * 100).toFixed(1);\n return change > 0 ? `+${change}%` : `${change}%`;\n};\n\n// Flag anomalies (>15% deviation from rolling average)\nconst flagAnomaly = (current, average) => {\n if (!average || average === 0) return { flag: false, indicator: '⚪' };\n const deviation = Math.abs((current - average) / average * 100);\n if (deviation > 15) {\n return {\n flag: true,\n indicator: current > average ? '🟢 +' + deviation.toFixed(0) + '%' : '🔴 -' + deviation.toFixed(0) + '%'\n };\n }\n return { flag: false, indicator: '⚪' };\n};\n\n// Process Google Ads data\nconst googleAds = data.googleAds || {};\nconst totalSpend = (googleAds.costMicros || 0) / 1000000;\nconst totalClicks = googleAds.clicks || 0;\nconst totalConversions = googleAds.conversions || 0;\nconst cpc = totalClicks > 0 ? (totalSpend / totalClicks).toFixed(2) : 'N/A';\nconst cpa = totalConversions > 0 ? (totalSpend / totalConversions).toFixed(2) : 'N/A';\n\n// Process HubSpot data\nconst newContacts = data.hubspotContacts || 0;\nconst contactsBySource = data.contactsBySource || {};\n\n// Build summary\nreturn [{\n json: {\n reportDate: new Date().toISOString().split('T')[0],\n weekOf: new Date(Date.now() - 7 * 24 * 60 * 60 * 1000).toISOString().split('T')[0],\n google: {\n spend: totalSpend.toFixed(2),\n clicks: totalClicks,\n conversions: totalConversions,\n cpc, cpa\n },\n hubspot: {\n newContacts,\n contactsBySource\n },\n meta: data.metaAds || {},\n anomalies: []\n }\n}];" }, "type": "n8n-nodes-base.code", "typeVersion": 2, "position": [920, 300], "id": "anomaly-detection", "name": "Anomaly Detection & Metrics" }, { "parameters": { "method": "POST", "url": "https://api.anthropic.com/v1/messages", "sendHeaders": true, "headerParameters": { "parameters": [ { "name": "x-api-key", "value": "YOUR_ANTHROPIC_API_KEY" }, { "name": "anthropic-version", "value": "2023-06-01" } ] }, "sendBody": true, "specifyBody": "json", "jsonBody": "={ \"model\": \"claude-sonnet-4-20250514\", \"max_tokens\": 500, \"messages\": [{ \"role\": \"user\", \"content\": \"Write a 3-sentence executive summary of this week's marketing performance. Be specific with numbers. Data: {{ JSON.stringify($json) }}\" }] }", "options": {} }, "type": "n8n-nodes-base.httpRequest", "typeVersion": 4.2, "position": [1140, 300], "id": "claude-summary", "name": "Claude - Executive Summary" }, { "parameters": { "jsCode": "const data = $('Anomaly Detection & Metrics').first().json;\nconst summary = $input.first().json.content?.[0]?.text || 'Summary unavailable.';\nconst date = new Date().toLocaleDateString('en-US', { weekday: 'long', year: 'numeric', month: 'long', day: 'numeric' });\n\nconst html = `\n\n\n\n\n\n\n
\n
\n

Weekly Marketing Report

\n

${date}

\n
\n
${summary}
\n
\n

Google Ads

\n \n \n \n \n \n \n \n
MetricThis WeekStatus
Spend$${data.google.spend}
Clicks${data.google.clicks}
Conversions${data.google.conversions}
CPC$${data.google.cpc}
CPA$${data.google.cpa}
\n
\n
\n

HubSpot Leads

\n \n \n \n
MetricThis Week
New Contacts${data.hubspot.newContacts}
\n
\n
Generated by n8n | Weekly Marketing Report
\n
\n\n`;\n\nreturn [{ json: { html } }];" }, "type": "n8n-nodes-base.code", "typeVersion": 2, "position": [1360, 300], "id": "html-template", "name": "Render HTML Email" }, { "parameters": { "fromEmail": "reports@yourdomain.com", "toEmail": "team@yourdomain.com", "subject": "=Weekly Marketing Report — {{ $now.format('MMM d, yyyy') }}", "emailType": "html", "html": "={{ $json.html }}", "options": {} }, "type": "n8n-nodes-base.emailSend", "typeVersion": 2.1, "position": [1580, 300], "id": "send-email", "name": "Send Report Email", "credentials": { "smtp": { "id": "YOUR_CREDENTIAL_ID", "name": "SMTP" } } } ], "connections": { "Monday 7am CST": { "main": [[{ "node": "Skip Holidays", "type": "main", "index": 0 }]] }, "Skip Holidays": { "main": [[{ "node": "Google Ads - Campaign Metrics", "type": "main", "index": 0 }, { "node": "HubSpot - New Contacts (7d)", "type": "main", "index": 0 }, { "node": "Meta Ads - Campaign Metrics", "type": "main", "index": 0 }]] }, "Google Ads - Campaign Metrics": { "main": [[{ "node": "Merge All Data", "type": "main", "index": 0 }]] }, "HubSpot - New Contacts (7d)": { "main": [[{ "node": "Merge All Data", "type": "main", "index": 1 }]] }, "Meta Ads - Campaign Metrics": { "main": [[{ "node": "Merge All Data", "type": "main", "index": 2 }]] }, "Merge All Data": { "main": [[{ "node": "Anomaly Detection & Metrics", "type": "main", "index": 0 }]] }, "Anomaly Detection & Metrics": { "main": [[{ "node": "Claude - Executive Summary", "type": "main", "index": 0 }]] }, "Claude - Executive Summary": { "main": [[{ "node": "Render HTML Email", "type": "main", "index": 0 }]] }, "Render HTML Email": { "main": [[{ "node": "Send Report Email", "type": "main", "index": 0 }]] } }, "active": false, "settings": { "executionOrder": "v1" }, "meta": { "notes": "SETUP: 1) Add your Google Ads, HubSpot, Meta, SMTP, and Anthropic credentials. 2) Replace YOUR_CUSTOMER_ID, YOUR_AD_ACCOUNT_ID, and email addresses. 3) Adjust the holiday check node if needed. 4) Activate and test with manual execution first.", "author": "Edward Chalupa — echalupa.com", "article": "echalupa.com/blog/google-ads-budget-cut-framework" } }