What every scaling business is actually looking for:
Growth marketing leader. Automation architect. 10+ years turning data into pipeline, code into campaigns, and creative into conversions. Most recently directed marketing at iPEC Coaching, maintaining 5.95x ROAS through a 58% budget reduction. Now building AI-powered growth systems at Whtnxt.
Impact by the Numbers
Experience
- › Founded AI-powered marketing automation consultancy delivering productized growth systems, saving clients 9+ hrs/week
- › Increased marketing ROI 1.2x for service and hospitality businesses through Fractional CMO engagements and automation
- › Architected automation using n8n, Claude API, HubSpot, and RAG pipelines, improving response rates 22% and cutting sales cycles 18%
- › Deployed quiz funnels, AI chatbot lead magnets, and nurture sequences driving 19% higher conversion rates for clients
- › Promoted to Director within 5 months, leading 4-person team across 5 business lines and multi-channel paid acquisition
- › Maintained 5.95x ROAS and delivered $2.5M in marketing-attributed revenue while navigating a 58% budget reduction
- › Restructured paid media and built a systematic testing framework, scaling campaign output 357% across platforms
- › Reduced Meta CPC 74% YoY while increasing ad volume 487%, reaching 1.1M users through optimized targeting
- › Pioneered quiz funnels converting at 30-50% vs. 5-15% industry standard, driving qualified leads at scale
- › Built end-to-end HubSpot automation with multi-touch attribution and lead scoring
- › Recruited by executive leadership to drive enrollment marketing for a 20-campus charter network of 23,000 scholars
- › Drove 4,000+ applications contributing to $20M+ in enrollment-based funding through ad campaigns and content strategy
- › Built HubSpot automation for lead nurturing, scoring, and segmentation, achieving 75% re-enrollment rate
- › Grew launch-period applications 7% YoY through targeted digital campaigns and cross-team coordination
- › Enhanced SMU's web presence and graduate lead generation through content outlines, wireframes, and dev collaboration
- › Produced SEO-optimized digital content driving 15% growth in homepage engagement across graduate program pages
- › Increased average page duration 6% through multimedia integration and analytics-driven content strategy
- › Created repeatable content briefs and production templates that standardized output across teams
- › Founded B2B video production and brand narrative studio serving clients across tech, education, and lifestyle
- › Directed and managed crews on 20+ commercial projects, overseeing production from concept to completion
- › Produced brand films, event coverage, podcasts, and commercial content including web design and paid media
- › Collaborated with agencies to optimize media content for search engines with targeted keywords and metadata
- › Managed district flagship social and digital platforms, producing original content that grew engagement 30%
- › Spearheaded campaigns driving 15% YoY enrollment increase for students transitioning from private to public school
- › Led 6% YoY growth in newsletter engagement through content marketing and audience segmentation
- › Won 20+ TSPRA Gold Awards and 4 consecutive Professional Achievement Awards
- › Produced 150+ branded editorial videos from concept to completion as a white-label production service
- › Developed and pitched branded video content packages to advertisers, formalizing video as a revenue stream
- › Contributed content supporting $1.4M in funding across 4 rounds during the publication's startup phase
- › Optimized channel-specific content for maximum reach, driving 17% increase in advertiser form conversions
Systems I've Built
NxtOps - Multi-Agent AI Stack
Self-hosted orchestration platform: 7 Claude Code agents with per-agent permissions, n8n workflows, Qdrant vector memory, NocoDB logging, Langfuse tracing. Runs on Docker/Portainer on Mac Mini M2 Pro.
Automated Job Search Pipeline
End-to-end system: JobSpy multi-platform scraping > Claude AI scoring (0-100) > auto-generated cover letters via Qdrant RAG > Playwright browser automation > NocoDB + HubSpot pipeline tracking.
Influencer Enrichment Pipeline
Scored and tiered thousands of contacts using Crawl4AI + Apify LinkedIn/Instagram scraping, automated influencer classification (A/B/C), and HubSpot property sync for outreach sequencing.
AI Lead Magnet Chat Widget
RAG-powered conversational widget that replaces gated PDFs with real-time value exchange: Supabase vector store, n8n orchestration, and implicit lead scoring based on conversation intent.
Bricks Builder MCP Server
Open-source MCP server enabling AI-assisted WordPress page building with Bricks Builder - bridging no-code site building with programmatic control.
Weekly Marketing Report Automation
n8n workflow pulling Google Ads, HubSpot, and Meta Ads data into a weekly digest with AI-generated summaries and anomaly detection - delivered via branded HTML email.
Technical Stack
Marketing & Analytics
Automation & AI
Development
Infrastructure
Ventures
Whtnxt
Marketing automation consultancy saving clients 9+ hrs/week through AI-powered growth systems for SMBs
Giddm Games
TCG content & affiliate marketing - MetaZoo Cryptids podcast + community
MetaZoo Cryptids
TCG content hub - MetaZoo news, strategy guides, and collector community
Chalupa Productions
B2B video production and brand narrative studio
Latest from the Blog
The Productivity Stack Nobody's Selling You
I run my agency, job search, book, and personal life from one VS Code window. Here's the orchestrator pattern that made it work.
I Tested TOON Format on My AI Agent Stack and Cut Token Usage by 40%
How switching from JSON to TOON encoding in my MCP servers reduced AI agent token consumption by 30-45% on real production queries. Full benchmark data and implementation guide.
Stop Fixing Your Weaknesses. Find Your Fulcrum.
Most people end Q1 asking what they should get better at. That's the wrong question. The better question is where you already have leverage.
Creative Work
Before the spreadsheets and the APIs, there was a camera and a darkroom. My creative practice spans documentary photography, alternative process printmaking (chemigrams, ziatypes, foil prints), glitch art, and video production. This creative foundation informs everything I build - systems should be as intentional as compositions.
Recognition
20+ TSPRA Gold Awards (Video, Newsletter, Marketing) · 4× Highland Park ISD Professional Achievement Award · Featured in Art214, 30 Under 30, Art in the Atrium exhibitions · HubSpot Certified: Inbound Marketing, Content Marketing, SEO