Media Strategy and Execution: As the Manager of Digital Media & Content, I collaborated closely with the Sr. Director of Marketing to craft a comprehensive media strategy. Utilizing data-driven insights, I designed and executed tactical media plans that resonated with our target a

Lead Generation and Engagement: By collaborating with external agencies, we designed targeted ad campaigns that resulted in a 30% increase in engagement on Facebook and a 25% rise in LinkedIn profile visits. These efforts not only enhanced Uplift Education’s online presence but also played a crucial role in generating leads worth $20 million in scholar applications last year.

Optimizing Media Efforts: To further optimize our media efforts, I employed a combination of tracking KPIs and delivering executive-level reports. This approach enabled us to continuously refine our strategies and ensure seamless integration with our CRM system. Additionally, I streamlined the lead management process contributing to a remarkable 75% re-enrollment rate.

Impact and Results: By developing and executing targeted digital media campaigns, Uplift Education witnessed a 7% year-over-year increase in launch applications. This growth not only reflected the effectiveness of our media strategy but also underscored the importance of data-driven insights.

Content Strategy and Tactical Media Plans: Through strategic content creation and distribution, we significantly increased scholar applications and engagement. Our approach was to craft compelling brand narratives that resonated with our audiences and fostered meaningful connections.

Agency Management and Collaboration: Drawing on my expertise in agency management, I facilitated effective collaboration between internal teams and external partners. This collaborative effort ensured that our media initiatives were executed seamlessly and aligned with our brand’s mission.

Tracking and Reporting: A critical aspect of my role was to track our performance through KPIs and deliver comprehensive executive-level reports. This involved analyzing data to assess the effectiveness of our media strategies and making informed recommendations for continuous improvement.

Wireframing and Adobe XD: I played a key role in the wireframing process, using Adobe XD to create visual representations of website layouts and user interfaces. This helped in planning and designing intuitive and user-friendly digital experiences for SMU.

Gated Content and Typeform: I implemented gated content strategies, creating valuable resources and using Typeform to collect user information in exchange for access. This allowed SMU to generate leads and build a database of prospective students, alumni, and other stakeholders.

HubSpot, Sitecore, and Unbounce: I leveraged HubSpot, Sitecore, and Unbounce to optimize SMU’s online presence and digital marketing efforts. This included managing landing pages, creating personalized content experiences, and integrating CRM and CMS systems for seamless marketing automation.

Content Strategy: I developed and executed content strategies that aligned with SMU’s brand messaging and objectives. This involved crafting engaging copy, designing visually appealing assets, and ensuring consistent branding across various channels.

Editorial: As part of my role, I led SMU’s homepage editorial efforts, creating compelling stories and articles that showcased the university’s achievements, events, and initiatives. I ensured that the content was well-written, informative, and aligned with SMU’s tone and voice.

Connecting Schools with Central: I facilitated the connection and collaboration between different schools and departments within SMU. By fostering effective communication and partnerships, I helped streamline processes, enhance information sharing, and promote synergy among various stakeholders.

SEO, CRM, CMS, and Competitive Analysis: I implemented SEO strategies to improve SMU’s visibility in search engine results and drive organic traffic to the website. Additionally, I utilized CRM and CMS systems to manage and organize data, streamline workflows, and enhance user experiences. I also conducted competitive analysis to identify trends, benchmark performance, and inform strategic decision-making.

Multimedia Projects: I worked on various multimedia projects, including videos, photos, and other visual assets, to enhance SMU’s digital presence and engage audiences. This involved concept development, production, and post-production processes to deliver impactful and visually appealing content.

SMU Wireframe Example

Website Development: I played a key role in website development, ensuring that the district’s website was visually appealing, user-friendly, and aligned with the district’s branding. I utilized my expertise in graphic design and Adobe Creative Cloud to create engaging visuals and optimize the overall user experience.

Video Production and Photography: As a Digital Media Specialist, I produced high-quality videos and captured captivating photographs for Highland Park ISD. These multimedia assets were used to showcase the district’s achievements, events, and initiatives, effectively conveying the district’s story and enhancing its online presence.

Graphic Design: I utilized my skills in graphic design to create visually appealing materials for Highland Park ISD. This included designing slide decks for presentations, creating eye-catching visuals for marketing collateral, and ensuring consistent branding across various touchpoints.

Event Management: I actively participated in event management, coordinating and organizing various district events. This involved overseeing logistics, handling event promotions on social media platforms, and ensuring seamless execution to create memorable experiences for attendees.

Newsletters and Social Media: I contributed to the creation of engaging newsletters, ensuring that the content aligned with the district’s brand messaging and effectively communicated with parents, students, and the community. Additionally, I managed and grew the district’s social media platforms, utilizing content strategy and brand strategy to drive engagement and enhance online visibility.

Content Strategy and Brand Strategy: I played a pivotal role in developing and implementing content strategies and brand strategies for Highland Park ISD. This included defining the district’s brand identity, establishing a style guide, and managing the district’s brand image across all communication channels.

Producing: As a Producer at CultureMap, I played a crucial role in overseeing the production process for various projects. This involved coordinating with clients, managing timelines and budgets, and ensuring the successful execution of video and multimedia content.

Sales Enablement: My role directly contributed to sales enablement by creating high-quality content that showcased the value proposition to potential clients. Through tailored branded content development, I amplified brand visibility and attracted clients, while maintaining authentic storytelling to strengthen client relationships.

Content Development: I helped lead content development efforts at CultureMap, working closely with the editorial team to shape and refine content strategies. This included brainstorming ideas, providing input on content direction, and ensuring alignment with the company’s goals and vision.

Videography: I utilized my videography skills to capture high-quality footage for CultureMap’s video content. This involved operating cameras, setting up shots, and ensuring visually appealing and professionally executed videos.

Editing: I played a key role in the post-production process, editing video footage to create compelling and engaging content. This included selecting the best shots, adding graphics and effects, and ensuring the final product met the highest quality standards.

Coordinating: I actively coordinated with various teams and individuals to ensure smooth collaboration and efficient workflow. This involved working closely with writers, photographers, and other content creators to align efforts and produce cohesive and impactful content.

Social Media: I contributed to CultureMap’s social media strategy, helping to promote and share content across various social media platforms. This included writing engaging captions, creating visually appealing graphics, and tracking social media analytics to inform future content strategies.

Branded Content: I played a role in developing and producing branded content for CultureMap’s clients. This involved working closely with the sales arm of the company, understanding client objectives, and creating content that aligned with their brand messaging while maintaining the high standards of CultureMap’s content.